History
Founded in 1987 by a group of professionals of the hair-care industry, Itely Hairfashion was born with the intent to present to the professional hair-care market high standard products that were able to combine Italian taste with a definite international vocation.
The brand itself identifies the all-Italian origin of the Company as well as the color nuances, always aligned to the latest fashion trends and recalling both the Renaissance Red Florentia nuances and the fragrances of the warm Mediterranean summer.
The company quickly developed as an industrial and productive reality and starting from 1990, it rapidly succeeded in becoming a primary company both in Italy and abroad; it is now well known as the standard-bearer of a tasteful, elegant and top quality “made in Italy”.
All over the 5 continents, the USP (Unique Selling Proposition) has been the same: offer the hairstylists from all over the world the proper instruments to show up the beauty and the elegance of women in a natural way while respecting the different cultures and traditions of each country.
Today, thousands of people are involved in the Itely Hairfashion project all over the world.
In particular some productive and commercial branches, such as U.S.A., Brazil, U.K., Spain, Belarus and China are direct participants in the company profit sharing structure.
Itely Hairfashion has always been oriented to the constant research of new formulations, to the continuous development of innovative technologies and to accurate quality controls. All raw materials have a non-animal origin and a special environmental consciousness has been developed through the years.
Today, more than ever, Itely Hairfashion develops both high quality products and educational/communicational projects, specifically defined to offer the hairstylists from all over the world up-to-date education, with the aim to become their stable reference.
Every new step has always been moved by a philosophy that is based on the will to offer to the hairstylists all over the world, products and projects that are especially designed for them.
The undertaken initiatives range from furniture, professional accessories, technical equipment and educational meetings addressed to sales agents and aiming to “turn” them into hairstylist global consultants.
歷史
伊黛莉雅成立於1987年,由一群專心色彩研發的專業人士所成立,伊黛莉雅時尚髮品誕生的目的是為了要提供專業市場裡安全健康高品質的產品,同時結合義大利米蘭在專業國際市場的地位。伊黛莉雅這個品牌本身具有代表百分百來自義大利的高辨識度。
伊黛莉雅的商標就像極致的色彩一樣,總是與最新時尚潮流趨勢連結在一起,也能從文藝復興時代飽滿橙紅色調紅和地中海溫暖夏日香氣的回憶尋得。從1990年起公司快速發展成為一間跨國的商品生產企業,迅速的成功並成為在義大利本土及國際上主要得品牌。時至今日已成為義大利製造高品質、品味與優雅時上的標準代言人而馳名國際。
橫跨五大洲,獨特銷售企業的標語始終一致:提供全世界的設計師適合的產品工具,用自然的方式來表現出女性的美麗與優雅同時與每個國家不同文化與傳統合併存。
今日,全球數以十萬計的設計師們與伊黛莉雅提供的企業共同攜手合作,特別是各地生產與銷售的分公司,比方像美國、巴西、英國、西班牙、白俄羅斯與中國,都是與總公司全球事業版圖發展的利益夥伴。伊黛莉雅總是專注在產品新配方上的研究,持續地在獨創科技上求發展,以及品質精確控管。過去十幾年來伊黛莉雅所有的原物料皆來自於非動物萃取,並特別關注環保意識的環節。
伊黛莉雅同時發展高品質產品與教育/行銷企劃,個別的規劃提供全球設計師持續更新教育項目,將目標設定在成為設計師背後穩固的進修參考磐石。承擔規劃的範圍包含了沙龍傢俱、專業工具、技術儀器等,教育研討會議則瞄準全球銷售代表,期望能轉化成全球設計師們的專業諮詢顧問。
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